Week 6 EOC: Perform Job Analysis, Write Job Descriptions, and Job Specifications

Marketing Associate

The Women’s Marketing Coordinator is responsible for executing all marketing activities to support our Lauren Footwear, Handbags, Small Leather Goods, Belts wholesale business.  This includes coordinating all details related to the execution of catalog placements, in-store collateral, special events, etc. and ensuring that our elevated brand position is maintained throughout.

What experience, skills, knowledge, educational, and/or other personal requirements are judged necessary for an incumbent in the position to be successful? job specifications provide this information.) (Pg. 428).

Responsibilities:

• Manage the development and execution of in-store collateral.
• Manage catalog participation process.
• Coordinate and execute all aspects of in-store events, including invitations, catering, models, floral, décor, samples, and incentives.
• Partner with Wholesale Online Strategy & Marketing team to execute all online marketing programs.
• Partner with Lauren Sportswear and Dresses to ensure the Footwear and Accessories categories are represented as part of a larger brand statement.  
• Partner with Men’s, Children’s and Home wholesale marketing counterparts on cross-marketing initiatives.
• Participate in seasonal style out process – support advertising team with information on wholesale buy and communicate wholesale marketing needs.
• Manage Lauren Ralph Lauren Footwear and Handbag marketing sample set, including pulling and sending samples for national advertising, online marketing shoots, catalog shoots, and editorial for PR.

The increased role, if any, of technology and other means to increase productivity of those working in the positions, and to fulfill the communication needs of the organization, should also be considered as the number of future position incumbents is addressed. (Pg. 428).

Requirements:

• College degree, with a major in Communications or Marketing preferred.
• 1-2 years in a marketing role with experience handling communications with both internal and external parties.
• Ability to understand the balance between art and commerce and effectively communicate both business and brand requirements.
• Experience executing in-store events.
• Appreciation for the Ralph Lauren brand and its sensibility.
• Excellent communication skills, both verbal and written.
• Collegial, collaborative work style